Super Commercials: More or Less
As I waited for kickoff, my thoughts wandered to that other great Super Bowl competition. Television commercials.
Just Thinkin’
As I waited for kickoff, my thoughts wandered to that other great Super Bowl competition. Television commercials.
At this point, I have to acknowledge football and commercials are my two favorite things on television. The big difference is football is seasonal and commercials are not. This past Sunday is always promoted as both at their best. Any fan would be hard pressed to recall a game better than the Chiefs 38-35 win over the Philadelphia Eagles. Commercials are a more subjectively judged competition. I’ll get back to you on them.
I can say the cost of everything about the Super Bowl is super-sized. A commercial cost a bundle, something like $7 million for a 30 second spot. That doesn’t include how much the advertiser spent producing the spot.
The Super Bowl promises viewers who have been indoctrinated to believe these commercials will be worth your time and energy to watch. You’re promised an audience that won’t take a bathroom break the second action ends.
During the pregame, I could only watch so much of dueling prognosticators debating if Patrick Mahomes or Andy Reid are most responsible for Travis Kelsey’s success, ignoring Kelsey might have something to do with it.
I think I’m more like the comedian, Gilbert Gottfried. He said, “I predict one of these two teams will win the Super Bowl.”
Anyway, at this point, I began doing a mental retrospective on the recent commercials. Just the regular diet.
Ordinarily I don’t care for the insurance commercial series where the same guy participates in various disasters. But there is this one where disaster man is a boy on a football team whose mother is driving him and a car full of teammates to a game. Exasperated, she pulls into a space, the boys get out. Her son spikes a football. Relieved, she begins to leave only to feel the thump as her strikes the rear end of the car in front of her. The expression on her face is priceless.
I have noticed an increase in advertisements that promote local programming. I might be wrong but I interpret that as unsold space. Unsold but not unused. I suppose a hype for the local weatherman is a good thing. Especially with Oklahoma spring again approaching.
It seems that ads for all things health care are more frequent. Prescription medication companies are large spenders these days. Especially for drugs whose cost is enormous. This puzzles me. Advertisement of an item very few can independently afford just makes no sense.
You already been diagnosed with cancer? Ask your oncologist if adding this wonder drug to your medication regiment will help – a little bit.
Got diabetes? HIV? Are you considering getting any of them in 2023?
Got neuropathy? It seems there are any number of clinics designed to treat neuropathy. The successful treatment of neuropathy. Let me give that some thought and I’ll get back to you.
A champion is someone who gets up when he can’t. – Jack Dempsey Hal McBride writes a column, Just Thinkin’, published each week.
