Pierce Feed is now Moore Feeds, but business remains the same

If it’s been a while since you’ve purchased feed or farm supplies, when you arrive at 921 W. Cherokee Avenue (U.S. 64), you’ll notice a different name, but that’s about all.

It used to be Pierce Feed. Now it’s Moore Feeds.

“We didn’t really think, ‘oh, we wanna buy a business,’ but Joel [Pierce] approached Scott,” Amanda Moore begins to explain. Then her husband Scott continues.

“He approached me once a couple of years ago, but we couldn’t make things work out. But the last time he approached us, we just put it all in God’s hands and He made it all happen. That’s really the only thing that put us here. Everything just fell together, and we bought the store in October. We didn’t change the name until we got acquainted with everybody.”

Joel and Amy Pierce owned the business for almost 15 years.

“We were blessed that we were able to purchase a good, healthy, established business,” Amanda says. “They did a good job of building it.”

And that’s why not much has changed.

“Everything else is pretty well carrying forward the same as what they were doing. We have all the same customers, and probably plus some,” Scott says.

“Pretty much everything’s the same. There’s not a lot of reasons to change,” Amanda interjects.

“I think we have the best customers. We have wonderful, wonderful good customers. We’re definitely grateful and appreciative to each and every one of them.”

“I’ve really enjoyed getting to know them. I feel that I’ve grown a lot of good friendships through the business that I’m very grateful for. Before we didn’t know anybody, maybe people from church, but that was all. Scott had always worked out of town.”

Scott, a native of Howe, and Amanda, who grew up in Wyoming, have been in Sallisaw since 2015. Well, kind of.

“I’ve had cattle all my life and horses and stuff like that,” Scott says. “I’ve worked on the road the last 14 years, pipeline welder, inspection.” His out-oftown assignments have included locations as close as McAlester, and as far away as West Virginia.

“It was an opportunity to bring him home,” Amanda says of Scott. “We have a 4-year-old (will be 5 in August). We wanted [Scott] to be able to be home — they just grow up so fast.”

This is the couple’s first business venture, and Amanda acknowledges that “it’s busy. It’s a lot. We’re doing our best.”

Although the owners are new, the inventory remains familiar to customers.

“We’ve added the gates and the panels and that kind of stuff,” Amanda says. “Honestly, it was a good business before, and we’re not trying to change a whole bunch except maybe being able to offer some more supplies and different things. We still have the same feeds, same alfalfa, same Bermuda, same suppliers, same everything.”

In addition to eventually carrying all fencing supplies, Scott has seen a need for increasing the store’s inside inventory.

Likewise, Amanda would like to offer more pet supplies.

“I would like to get some more pet supplies and stuff that people have to go to Fort Smith for. We don’t have a whole bunch of room, so…in the future I would like to see that, but we’re not there at this point,” she says.